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Planning Your Website


As with any project, measurable goals must be established prior to start.  Outcomes should align with the UNH Strategic Initiatives.

Within higher education and research environments outcomes could include:

Your project scope should articulate the specific metrics.

Call to Action

Newton’s third law, “for every action there is an equal and opposite reaction” holds true for website communication.  All of your web content should solicit an action.  Typically, a request for email address, information or collaboration.  The reaction should be equal to your action.  The return on your investment should be equal to or greater than the expense of time and resources.


The value of online communications is the ability to measure the success of your outreach programs and adjust your efforts accordingly.  Prior to developing a website, establish the metrics that are important to you. Take the time to review your current Web analytics during the planning process.  Metrics are not limited to Web analytics and can include:


Before meeting with the web development team, your department should identify staff to plan, implement and maintain the website. Throughout the project, a project team or lead individual should work with the web development team and your content providers to oversee the project.   

Business Requirements

Clearly state your business requirements. 


Content Management

Content Formats:

Content Types (collections of information)

General Content Guidelines:


Web architecture is developed on three levels, content, application* and system*.   As a Web Manager, your responsibility it to best plan, create and manage the content relevant to your organization.  Now that you have determined your content requirements, Web Solutions will work to create a web application to meet those needs.  Drupal is the primary Web application used by UNH.  Within Drupal, Web Solutions can create special content types  (for example, faculty profiles, events calendar, news releases, slideshows and more)  and functionality.  If necessary, Web Solutions can integrate with existing systems or develop new applications to meet your needs.

Web Solutions will:


Working with your input, we will develop a template to meet your content needs.  The template will adhere to UNH branding guidelines if it is a UNH managed website.


Upon approval of the content architecture and design, Web Solutions will build the website, test compliance, security, functionality, submit for approval and publish the website. 


At this time your staff will assume the Web Content Management Role. As with any publication, an editorial calendar and publishing workflow should be developed. Where possible, publishing workflows and editor permissions will be built into the website application.  

Tools, Resources and Tips: